Beautiful Ontario’s brand HikeOntario (http://www.hikeontario.ca) is a resource to showcase and promote Hiking trails in Ontario. Its goal is to foster activity, exploration and healthy living through exploring the great province of Ontario. All while being proper stewards of the land we are so fortunate to enjoy. HikeOntario boasts organic maps of thousands of Ontario Trails and includes stories, videos, and local knowledge about hiking.
AllTrails’ (www.alltrails.com) mission is to kindle the spirit of adventure. They aim to foster happy, healthy communities by connecting people to the outdoors and to each other. They have a commitment to health and give back to the planet through all their activities. AllTrails is a leading map and experience provider worldwide!
With so much in common and values so closely aligned, a partnership to enhance both brands specifically within the Province of Ontario makes a huge amount of sense. By combining AllTrails’ detailed, user friendly, and beautifully presented trails, with HikeOntario’s stories, videos, and Ontario expert knowledge, we will create a world-class and industry-leading resource.
Jim Eadie, the founder of Beautiful Ontario and Hike Ontario said, “AllTrails is an exceptional worldwide platform for hiking, mountain biking, climbing and snow sports trails. I love how easy their platform is to use and all of its wonderful features. As we look to focus and build on Ontario brands, a partnership with AllTrails’ established platform, trail database, and track trail guides is a great idea. Together we will be considerably greater than the sum of our parts. We will give our users an enhanced experience when enjoying nature, being healthy, and protecting our environment.”
